analogydesign.co
What we love to do everyday

We design the products the future runs on.

Mission

To help ambitious founders and brands turn a rough idea into a manufacturable, lovable product. Without the guesswork, the wasted tooling runs, or the 18-month detours.

Vision

A world where every hardware idea worth building gets the design rigor of a Fortune-500 R&D lab, regardless of the size of the team behind it.

The Philosophy

Our design principles

01
Great Renders are not manufacturable.
Beauty that hides a manufacturing nightmare isn't good design, it's a good render. We believe that design is not just for visualisation, it has to be manufactured and then visualised.
02
Design for the factory, not the demo
If it can't be tooled, injection-molded or assembled at scale, it isn't done yet.
03
Iterate early, Iterate often
Prototype models beat debates. We work on something physical in our hands within weeks, not months. if you are a young designer reading this, quick iterations beat perfect outputs that have to be changed.
04
Design is not just about the tangible, its all about people.
People stand at the core of every single project and output. We build keeping a high empathy for our clients, our team, our partners and most of all our consumers. So as a core operating principle, supporting each other as a team member, is crucial. We work as one single close knit Unit. Anyone out for personal glory, dont waste your time. Only if you can contribute to a team thats full of high performers, hit that apply button, else stay away.
05
Simplicity at its core, Quality > Quantity
Our work, our outlook, our work revolves around simplicity and we push the envelope around quality > Quantity. This involves a strict no asshole policy ( Yes we really have one), one that really makes sure your personal glory goals are not relevant. If you out there looking out for yourself, this is not the team to be on.
Visual Evidence

A day in the life

Our studio floor — concrete, pendant lights, and a lot of foam dust
Our studio floor — concrete, pendant lights, and a lot of foam dust
Where the drawings turn into decisions
Where the drawings turn into decisions
Associations are important to our work
Associations are important to our work
The team, mid-crit
The team, mid-crit
Reviewing a prototype that didn't survive the QC test (yet)
Reviewing a prototype that didn't survive the QC test (yet)
Peer Endorsements

What industry leaders say

Joseph Brown
Joseph Brown
CPO, Cellairis USA LLC

“Analogy is one of the few studios that can take a napkin sketch to a tooled part without losing the soul of the idea. After working with 3 top studios globally and 3 years of confusion, i found Analogy and finally my product launched.”

Tirthankar Dash
Tirthankar Dash
Director of Strategy, Quantum Consumer, Singapore

“The best way to predict the future is to design it, and i cant think of a founder more ambitious than Vyas or a Studio more capable of designing that future than Analogy”

Bhupinder Singh
Bhupinder Singh
CPO, Wildcraft

“This journey was a discovery for me and our teams, setting the tone for future products and connecting us with consumers. Thanks to Analogy for their support and excellent work.”

Anurag Srivastava
Anurag Srivastava
Product Lead, Panasonic Smart Devices

““Analogy brought innovation, passion, and commitment to the table, not only creating a best-in-class Smart Product experience that left our customers are mesmerized with every day, but also designing an experience that is award winning.””

Join Us

Live job openings

We are looking for industrial designers, engineers and strategists who think in prototypes, not slides.

Operations·Full-time· Bangalore

Hardware Electronics Engineer

Design the boards behind our connected products — schematic, layout, bring-up and debug — and be the person who gets a prototype working by Friday.

Operations·Full-time· Bengaluru

Growth & Digital Marketing Specialist

Own Analogy's search visibility, website performance and inbound pipeline end to end, from technical SEO and schema through to the booking funnel and the number of founders who actually get on a call.

Operations·Full-time· Bangalore

Product & Delivery Lead

Own what we build, why we're building it, and whether it ships on time and on margin across every project in the studio.Work in a creative and collaborative environment, alongside talented designers and engineers. Work on exciting and innovative projects with top-tier clients in the design and product industries. Be a part of a studio that values creativity, teamwork, and continuous improvement.

BU1·Full-time· Bangalore

Mechanical Design Engineer

Take mechanical designs from concept to parts that can actually be made — enclosures, mechanisms, assemblies and the drawings a vendor can build from, across every product in the studio.

Curious but don't see your role? Email hrd@analogydesign.co