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Growth & Digital Marketing Specialist
Operations · Full-time

Growth & Digital Marketing Specialist

Bengaluru
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Role Overview

Own Analogy's search visibility, website performance and inbound pipeline end to end, from technical SEO and schema through to the booking funnel and the number of founders who actually get on a call.

Responsibilities

Own organic search performance for analogydesign.co — rankings, impressions, click-through rate and the traffic that converts, reported monthly against a baseline Run the full technical SEO programme: indexation, canonicals, crawl depth, orphan pages, redirect chains, sitemap and robots hygiene across all 88 pages Establish and then improve Core Web Vitals — page weight, image formats, script load, caching — on a site where this has never been measured Build and validate structured data (Organization, Service, Article, FAQPage, BreadcrumbList) and keep it valid as pages change Own the keyword map, one primary intent per page, and resolve the service-page cannibalisation Rebuild internal linking so services act as hubs, every page is within three clicks of home, and the blog stops being an island Own the booking funnel: the /book qualify-then-schedule flow, the HubSpot scheduling pages, GA4 event tracking on every CTA, and the conversion rate from visit to booked call Run the content programme — triage 74 existing pieces, brief and edit new ones, and hold a publishing rhythm Measure and improve how often Analogy is cited in AI assistant answers, and report it monthly Run the operating system behind the 13-author LinkedIn programme and its scoreboard

Requirements

4+ years in SEO, growth or digital marketing where you personally did the work rather than briefing an agency Demonstrable technical SEO: you have fixed indexation, built schema, improved Core Web Vitals, and can talk about a specific site where you moved a specific keyword Hands-on with GA4 and Google Tag Manager — you can build a tag, debug why an event is not firing, and configure custom dimensions without help Comfortable publishing and editing in a visual CMS; Webflow experience strongly preferred You can write. Not just briefs — meta descriptions, titles and page copy that reads like a person wrote it You read data before you act, and you can say honestly when something you tried did not work Based in Bengaluru or willing to relocate — this is a studio job, not a remote one

Qualifications

Experience marketing a B2B service with a long sales cycle and a small number of high-value clients, rather than e-commerce or high-volume SaaS You have ranked a site in the US market from outside the US Working knowledge of HubSpot or a comparable CRM, including forms, scheduling and workflows Familiarity with Semrush, Ahrefs or similar, and with Search Console as a diagnostic rather than a dashboard
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